New arrivals

Empower Violet Radiance Tank

Your style, your happy place
Stay ahead of trends with expert-curated outfits, must-have essentials, and bold statement fashion finds designed to make you feel and look your absolute best.

The Violet Essence Spring Collection.
Effortlessly elevate your performance. The results are in, and bold, empowering designs are our top picks. Unsurprisingly, our community is all about strength, confidence, and pushing limits.

The Must-Haves
Activewear Essentials, Reinvented.
The workout staples you know, reimagined for today’s performance needs.
Designed for comfort, durability, and flexibility, these pieces will always have a place in your gym bag.

The Perfect Fit
Tailored for every move.
The perfect fit isn’t just about size; it’s about feeling unstoppable.
Explore designs that enhance your shape and empower your performance.
Bold Meets Performance
When we say we want to make fitness fashion empowering, we truly mean it. We are a team of athletes and creators, committed to style and performance.

The Violet Essence Spring Collection
A tribute to every woman blooming into her power. Move boldly, train fiercely, and rise beautifully, all while staying grounded in your essence.
Reviews

"I absolutely love my new workout gear! The fit is perfect and the material is so comfortable. Definitely my new go-to for the gym!"

"The Empower Violet Radiance Jacket is a game-changer. Stylish, comfy, and perfect for both workouts and casual outings. Highly recommend!"

"These leggings are a dream! The stretch and support are amazing, and the color is so vibrant. I feel confident every time I wear them."

"Hands down the best activewear I’ve ever owned. The quality is unmatched, and the fit makes me feel unstoppable during my workouts."

"Obsessed with my new sports bra and leggings set! The fabric feels great, and it gives me all the support I need without sacrificing style."
Must - Have Trends
